You call a customer, and their mobile flashes up an old business name — or someone else's entirely. Frustrating, but here's the thing: **it's not your phone system doing it.**

## What's actually happening

When your call arrives, the *receiving* phone looks your number up and displays whatever name it finds. Australia has no single official database for this — each phone manufacturer and app maintains its own lookup service, and they're often out of date.

## How to fix it

Update your business name against your phone number in the databases the big platforms actually use:

1. **Google Business Profile** — make sure your listing shows the correct name and phone number
2. **Apple Maps** — submit a correction to your business profile
3. **Infobel Australia** — the business data portal used by several lookup services
4. **Hiya** — the caller-ID database used by many Android manufacturers; submit a correction request

Updates typically take a few weeks to flow through, and each database is independent — fixing one doesn't fix the others.

## The reliable shortcut

Any customer who **saves your number in their contacts** will always see your saved name — their phone's own contact list beats every database lookup. Worth mentioning in your email signature.

Want a hand submitting the corrections? [Raise a ticket](https://jabblefish.ai/ticket/) and we'll point you at each form.