You call a customer, and their mobile flashes up an old business name — or someone else's entirely. Frustrating, but here's the thing: it's not your phone system doing it.
What's actually happening
When your call arrives, the receiving phone looks your number up and displays whatever name it finds. Australia has no single official database for this — each phone manufacturer and app maintains its own lookup service, and they're often out of date.
How to fix it
Update your business name against your phone number in the databases the big platforms actually use:
- Google Business Profile — make sure your listing shows the correct name and phone number
- Apple Maps — submit a correction to your business profile
- Infobel Australia — the business data portal used by several lookup services
- Hiya — the caller-ID database used by many Android manufacturers; submit a correction request
Updates typically take a few weeks to flow through, and each database is independent — fixing one doesn't fix the others.
The reliable shortcut
Any customer who saves your number in their contacts will always see your saved name — their phone's own contact list beats every database lookup. Worth mentioning in your email signature.
Want a hand submitting the corrections? Raise a ticket and we'll point you at each form.